Our Michigan Team.

Name: Steven Roberts
Title: General Manager

I draw from my unique experience over the last 20 years as a professional in various fields, such as, the music industry, working in skilled nursing facilities, various insurance fields, and as a successful sales executive, when it comes to networking, collaborating with others, and making connections in my current position as the General Manager at RoCo Roofing.

I always strive to succeed at the very top of my class at everything I do, and working with you on your home project won’t be any different. You will get a professional, family oriented, hard working, perfectionist to walk you through the process, start to finish! I will treat your home, as if it was my own. I look forward to the opportunity of earning your business.

Name: Colleen Roberts
Title: Executive Assistant

Colleen is a dedicated Executive Assistant here at RoCo Roofing, where she brings a diverse skillset & efficiency to the team. As a mother of four, Colleen values spending quality time with her family, and ensuring all the odds and ends are taken care of within the business, her dedication and commitment make her an integral part of our company.

Name: Patrick O’Brien
Title: Project Manager

Hello, my name is Patrick O’Brien I am one of a few project managers with RoCo Roofing based out of Holland Michigan. A graduate of Fairmont State College in 2003 has led to working in both public and private sectors. Helping the public by making a difference in peoples lives makes me feel blessed weather by teaching new ideals or providing assurance of a safe roof over your head. My goal is to provide high quality services and products at a reasonable price. I look forward to working with you and getting to know you better.

Name: Nate Switzer
Title: Project Manager

I am Nate Switzer, a dedicated husband of eighteen years and father of five with a wealth of experience in the roofing industry spanning over four years. My commitment to service stems from a desire to assist individuals during challenging times, particularly in the aftermath of severe weather events. With a deep understanding of the importance of stability and security for families, I take pride in providing reliable roofing solutions to my valued clientele.

Name: Nolan Ferris
Title: Marketing Rep – Western Michigan

With 17 years of experience in Quality, Project Management, and Continuous Improvement, I am deeply passionate about delivering precision-quality products and exceptional customer service. Building lasting relationships with clients and vendors is at the heart of what I do—not just to meet immediate needs, but to foster partnerships that go beyond business. I take pride in exceeding expectations through outstanding communication, top-tier products, and dedicated service. Born and raised in West Michigan, I have a deep appreciation for the four seasons and enjoy powersports like boating, off-roading, and snowmobiling. Outside of work, I’m a dedicated family man, blessed with an amazing wife, Pam, and my daughter, Taylor, who is the joy of my life. As a multi-instrument musician, I bring creativity and passion into everything I do. Let’s connect—I’d love to work together and build something great!

Name: Karin Povish
Title: Marketing Rep – Eastern Michigan

Hello there, my name is Karin Povish. I am the Marketing Representative for Eastern Michigan. I come to ROCO Roofing with over 25 years of sales and marketing experience. Faith, Family and sports are very important to me. Love my Philadelphia Eagles! Go Birds!
I love meeting new people and strive to always go above and beyond expectations!
Your Satisfaction will always be my priority!
Excited to work with you always!