Privacy Policy

Introduction

RoCo Roofing LLC (“RoCo Roofing,” “RoCo,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, www.rocoroofing.com, contact our team, request an estimate, inquire about our services, or otherwise interact with our business.

RoCo Roofing provides residential and commercial exterior services, including roofing, siding, and gutters, throughout Michigan and Indiana.

By using our website, you acknowledge this Privacy Policy. Where applicable law requires consent for specific data practices, we will obtain that consent.

Information We Collect

We may collect the following categories of information:

Information You Provide Directly

When you submit a contact form, request an estimate, contact our team, or communicate with us, we may collect:

• Your name
• Phone number
• Email address
• Property address or project location
• Information about your roofing, siding, gutter, or other exterior project
• Photographs, documents, or other information you voluntarily provide
• Preferred appointment times and communication preferences
• Other information you choose to share with us

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address and general geographic location
• Browser type and device information
• Operating system
• Pages visited and links clicked
• Referring websites and general browsing activity
• Date, time, and duration of website visits
• Information collected through cookies, analytics tools, pixels, and similar technologies, where used

Information From Other Sources

We may receive information about you from advertising platforms, referral partners, lead-generation services, publicly available sources, or other third parties when permitted by law and relevant to our business.

How We Use Your Information

We may use collected information to:

• Respond to inquiries and requests for estimates
• Schedule inspections, appointments, and project consultations
• Prepare proposals, estimates, contracts, and invoices
• Communicate about roofing, siding, gutter, and exterior services
• Coordinate projects, materials, scheduling, and customer service
• Provide information about financing options through third-party providers
• Send service updates, follow-up communications, and requested information
• Send promotional communications where permitted by law
• Operate, maintain, secure, and improve our website
• Evaluate advertising performance and improve our marketing
• Prevent fraud, investigate security issues, and protect our business
• Comply with legal obligations and enforce our agreements

We use information only for purposes that are consistent with this Policy and applicable law.

How We Share Information

RoCo Roofing does not sell your personal information for money. We may disclose information in the following circumstances:

Service Providers: We may share information with trusted third parties that help us operate our business, including website hosting providers, customer relationship management systems, scheduling tools, communications providers, analytics services, and marketing partners.

Advertising and Marketing Platforms: We may share certain online identifiers or website activity information with advertising and analytics providers, such as Google or Meta, if we use their tools. Some disclosures for targeted advertising may be considered “sharing” or “selling” under certain privacy laws, even when no money changes hands. Applicable opt-out rights will be honored.

Financing Providers: If you request financing information or apply for financing, your information may be provided directly to a third-party financing provider or shared with that provider as necessary to facilitate your request. The provider’s own privacy policy and terms will govern its handling of your information.

Project-Related Parties: We may share relevant information with subcontractors, suppliers, installers, project partners, or other service providers when reasonably necessary to estimate, schedule, or complete a project.

Legal and Business Purposes: We may disclose information when required by law, in response to valid legal process, to protect rights and safety, to investigate suspected fraud, or in connection with a merger, acquisition, restructuring, or sale of business assets.

We do not authorize third parties receiving information from us to use it for purposes that are inconsistent with our agreements or applicable law.

Cookies and Online Tracking

Our website may use cookies, pixels, tags, and similar technologies to support website functionality, understand visitor activity, measure advertising performance, and improve the user experience.

These technologies may help us understand how visitors interact with our website and, where enabled, measure or deliver relevant advertising.

You may be able to manage cookies through your browser settings and, where available, through our website’s cookie preferences. Disabling certain cookies may affect website functionality.

Some browsers and devices offer privacy signals, including Global Privacy Control. Where required by applicable law, we will process recognized signals as requests to opt out of applicable sales or sharing of personal information.

Phone Calls, Text Messages, and Email

If you provide your contact information, we may contact you regarding your estimate request, project, appointment, customer service inquiry, or other matter you initiated.

Where permitted by law, we may also send marketing communications if you have provided the necessary consent.

Text Messages: If you separately opt in to receive marketing text messages, message frequency may vary, and message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing goods or services. Reply STOP to opt out and HELP for assistance where supported. Opting out of marketing messages does not necessarily stop essential, non-marketing communications about an active project.

Email: You may unsubscribe from marketing emails using the unsubscribe link provided in the message. We may continue to send necessary transactional or service-related emails.

We will honor applicable consent, opt-out, and do-not-contact requirements.

Third-Party Websites and Services

Our website may contain links to third-party websites, including financing providers, manufacturers, social media platforms, review services, and other business partners.

These third-party websites operate under their own privacy policies and practices. RoCo Roofing is not responsible for the privacy, security, or content of websites we do not control.

We encourage you to review the applicable privacy policy before submitting information to a third-party website.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or stored by us.

Please avoid submitting sensitive information, such as Social Security numbers, financial account numbers, or payment card details, through general website contact forms.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including responding to inquiries, managing customer relationships, completing projects, maintaining business records, resolving disputes, and meeting legal, tax, accounting, or contractual obligations.

Retention periods vary depending on the nature of the information and the reason it was collected. When information is no longer reasonably necessary, we will take appropriate steps to delete it, de-identify it, or securely dispose of it, subject to applicable legal requirements.

Your Privacy Rights and Choices

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information, which may include the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Obtain a copy of certain personal information in a portable format
• Opt out of certain targeted advertising or the sale or sharing of personal information, where applicable
• Withdraw consent where processing is based on consent
• Appeal certain decisions regarding a privacy request, where applicable
• Not be unlawfully discriminated against for exercising applicable privacy rights

These rights are subject to applicable legal exceptions and verification requirements.

To submit a privacy-related request, contact us using the information provided in Contact Us. We may need to verify your identity before processing your request.

Children’s Privacy

Our website and services are intended for a general audience and are not directed toward children under 13. We do not knowingly collect personal information online from children under 13 for purposes that require parental consent under applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter and take appropriate action.

Out-of-State Visitors

RoCo Roofing operates in Michigan and Indiana. Our website may be accessible to visitors from other states.

Information may be processed or stored by our service providers in locations outside your state of residence, subject to applicable law and the safeguards described in this Policy.

Privacy rights and protections may vary depending on where you live.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website technology, service providers, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page. Where required by law, we will provide additional notice or obtain consent before implementing material changes.

We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about how your information is handled, please contact us:

RoCo Roofing LLC

Website: www.rocoroofing.com

Email: info@rocoroofing.com

Phone: (616) 228-7551

Please include “Privacy Request” in the subject line of your email so we can direct your inquiry appropriately.

We will review and respond to requests in accordance with applicable law.

RoCo Roofing LLC — A Roberts Cole Company

Residential & Commercial Roofing, Siding & Gutters

Serving Michigan and Indiana